Wealth isn’t loud.
It’s disciplined.
I built a $150M company. I lost $35 million of my own money when it collapsed. Then I rebuilt on real assets. These are the standing orders I run money by now.
The Standing Orders
Six rules, each one paid for. Every order is backed by a field report that shows the work.
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Boring pays. Shiny burns.
I chased shiny once. It cost me thirty-five million dollars.
Read the field report -
Study the operator more than the deal itself.
A good operator has scars. Weak operators sell only the upside.
Read the field report -
If it keeps you awake, it isn’t passive.
That’s risk wearing a disguise. Know exactly what secures your money.
Read the field report -
Banks sell security as if it’s growth.
Parked money isn’t resting. It’s shrinking politely.
Read the field report -
Underwrite with downside in mind.
Protecting capital means taking underwriting seriously. We underwrite every deal like it’s our own capital.
Read the field report -
ADHD gave me hyper focus.
If you’re struggling with ADHD, you might be sitting on your biggest strength.
Read the field report
The $35 million education
Marine Corps Reserves at nineteen. A $150 million oil-and-chemical company by forty. Then COVID, a pivot that worked until it didn’t, and a collapse that took $35 million of my own money with it.
What survived (family, faith, and the boring real estate everyone told me was too slow) became the foundation for everything I run today. I don’t teach theory. I teach the receipts.
Read the full storyService Record
The whole ledger, including the line most bios leave out.
- 1995–2001
- U.S. Marine Corps Reserves, Military Police.
- 1998
- B.S. Business Management, California University of Pennsylvania. Started in sales; earned VP of Sales.
- 2019
- Built RPP Products to $150M in annual revenue. $500M+ in lifetime sales across national retail.
- 2018
- Spirit of the Entrepreneur Awards: “General Entrepreneur” and “Best of the Best.”
- 2020
- Retooled the company to FDA-approved hand sanitizer in 30 days. Donated thousands of gallons to shelters, food banks, first responders.
- 2021
- The market evaporated overnight. Lost $35 million personally. Disclosed, not buried. It is the tuition behind every order above.
- Today
- Founder & CEO, Rock Solid Capital: private real-asset lending. Co-author of Success Strategies with Jack Canfield. Host, Rock Solid Conversations.
His own microphone
Rock Solid Conversations: real estate and real assets, three minutes at a time. New episodes most weekdays; 112 in the feed so far.
- Aug 17 Why $18 Trillion In Home Equity Changes The Risk Story 3 min
- Aug 14 How Stagflation Changes The Real Estate Playbook 4 min
- Aug 13 Stop Waiting On Mortgage Rates 3 min
- Aug 12 Your Deal Should Work Without A Forecast 3 min
Every appearance, plus booking: the media page.
Field Notes
One lesson, one scar, no fluff: the daily carousels, most recent first.
Latest Field Reports
Long-form, specific, and free. What I’d tell you across the table.
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Ask Me Something I Can't Answer
The best investor conversations I have are the ones where I say 'I don't know, let me get you that.' Here's why improvising is the tell you should be watching for.
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I'm the Biggest Loser in the Room. That's the Point.
I lost almost everything I built when a hand sanitizer pivot went wrong in 2020. Here's why I think it was the best thing that ever happened to me.
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How to Come Back After Losing Everything
I built a $150M company, lost $35M when COVID hit, and came back. What the comeback actually took: faith, presence, and my twin boys.
The Fund
I run a private real estate lending fund: short-term loans secured by real property, for accredited investors. That conversation doesn’t happen on this website. It happens with offering documents on the table.
All investments involve risk, including possible loss of principal.
How the bridge worksOne briefing a month.
Zero noise.
First Wednesday, every month: what I’m seeing in real-asset lending, what I got wrong, and one thing worth your attention. Written by me, not a content team.